Episode description
Social commerce offers something radically different from the traditional e-commerce model. It blends social experiences and e-commerce transactions through a single path to purchase, all enabled by a single platform. And it’s already a hugely popular way of shopping in major markets around the globe, including China, Brazil, and India. In this episode, we’ll explore how brands can harness the power of social commerce to form stronger connections with their customers. We’ll be speaking with Robin Murdoch, Managing Director and Global Lead of Software and Platforms, Accenture; Neha Singh, Founder and C.E.O., Obsess; and Carolina Arguelles Navas, A.R. Product Strategy and Product Marketing Lead, Snapchat.