Episode description

Our next guest on The Recursive podcast is an illustrator and designer turned entrepreneur Gergana Stancheva. She and her co-founder Angela Ivanova found a way to say goodbye to plastic in the packaging industry. Together they created LAM’ON in 2017 - а startup producing biodegradable laminating film for print and packaging.

Several years later they are ready to launch officially and sell their products in Europe. They are focused on building up their production and distribution lines here in Bulgaria.

In the episode, Gergana opens up about all the sweat and tears that go into building a product company.  As she puts it herself: “It’s a constant failure until you actually get it right.”

She talks about dealing with rejection and building resilience as a startup founder and shares how she and her co-founder went broke while developing their product.

In her conversation with Georgi, you’ll also learn:

• How to build a company with your best friend and keep your personal relationship going strong;
• What makes you a good salesperson? (Hint: really believing in your idea)
• How to fight people’s indifference about climate change;
• What does it take for a Bulgarian manufacturer to go global;