Episode description

Produce going bad is no secret: 50% of the shelf life is already gone before you can visually detect that the fruit has gone bad. Fresh Surety is working on solving the problem with "real time freshness reporting anywhere in the world for a few cents per carton."

It could really change the world. As we covered in the Bluecart episode, this startup is founded on 10X thinking.

Over the past 30 years as founder and CEO Tom Schultz has guided multiple technology companies from concept to liquidity event, including IPO, NASDAQ listing, and nine-figure exit. I recommend this episode to everyone:

• Going through the process, concept all the way to exit
• Being the senior guy among the young Food X startup community
• How to correct your "bad ideas"
• What Tom learned at Dole Foods
• The concept behind Fresh Surety
• Advantages of raising venture money
• Tips for food startups after being in the game 30+ years
• The two key points that must be proved to investors

Selected links from the show:
Fresh Surety
A Simple Explanation of The Internet of Things