Episode description

Richard Willis and Bob Pierson saw the trend of food trucks before most. From their website:

"The Macclenny based company is cooking up a thriving business of customizing food trucks and trailers. They have capitalized upon the public’s insatiable appetite for mobile food, the steady online buzz, and the testimonies of satisfied customers – nearly tripling their annual revenue to $1 million within the last year.

Fed by reality television shows, social media, and a demand for increasingly creative trucks and food, the nation’s street vendor market has grown into a $1 billion industry."

Tune in to learn:

• What are the keys to Bob and Richard's success?
• How much does it cost to start a food truck or food trailer?
• What traits to successful food truck owners share?
• How has the industry changed over the years?

The M+R Recipe:
1 – Seasoned business owner with construction experience
1 – High-potential business partner proficient in computer-aided design and online marketing
1 – SBA-backed loan from community credit union
Cook in pre-heated food-truck industry. Serve to customers across the country.

Selected links from the episode:

M&R Specialty Trailers + Trucks
"Pimp my Food Truck" Youtube Channel