Episode description

Sadie Scheffer is the founder and CEO of Bread Srsly, a wholesale sourdough bread company that wants to reunite gluten-free eaters with their beloved sourdough bread.

All of their bread rises for more than 12 hours, breaking down hard-to-digest grains and plus, Bread SRSLY gluten-free sourdough contains a host of bioavailable nutrients, promoting digestive health and healing.

Sadie has had a different approach to CPG via self-distribution. And she shares how they’ve made that work, and why it helps attain higher margins while maintaining product integrity. She shares their smart strategy on building long lasting effective relationships with buyers and how to maintain high re-order rate and shelf velocity.