Episode description

Kristen Hawley is a San Francisco-based freelance writer and editor focusing on chefs and restaurants + digital and social technology. Like a lot of freelancers, she leads a fascinating life.

She has worked on creative projects with OpenTable, the National Restaurant Association, TechTable Summit, SF's Nopa restaurant, SALIDO, Upserve, and more and has a background in traditional magazine publishing (Country Living, Delish).

In 2013, she started the Chefs + Tech newsletter to share news, ideas, and trends in the restaurant+tech space combining her love of lifestyle, food, and restaurants with an understanding of the current technology landscape.

And her newsletter has an unprecedented open rate of over 50%! It has opened up opportunities for her in the ever-evolving digital content and communications space. Kristen answers host and listener questions:

• What makes an interesting story?
• Why does a great story become mediocre after 6 months?
• How do you standout and be a leader in your industry?
• What is the best way to start a content strategy for your food startup?
• Does an article or mention in the New York Times matter in 2016?
• What questions can I answer about my food biz that will create valuable content (Hint: don't forget the small stuff!)?
• How do I educate my audience about why my product is better than the competition in a ethical way?
• What was it like working at Twitter?

Selected links from the show:
Chefs + Tech
Kristen on Twitter
Pop Sugar Tech