Episode description

Welcome to the second season of Simplify! In this season's first episode, Caitlin Schiller talks to the bestselling author and legend of marketing and entrepreneurship, Seth Godin.

Building on his own experience, Godin explains how when we find ourselves stuck and unable to move something forward, it’s because we’re afraid. He touches on the ideas in his bestsellers Permission Marketing, Purple Cow, and Linchpin, and talks through a few ways to stop hiding, including why sometimes you have to do bad work.

After the interview, Ben Schuman-Stoler joins Caitlin to go deeper into the ideas and books covered in this episode. Find out what it means to be remarkable, why authenticity might be a lie, and why reading is a superpower.

For more info, including links to everything we discussed in the episode and a voucher to use Blinkist for free, go to https://www.blinkist.com/magazine/posts/simplify-success-seth-godin-says-do-bad-work

Let us know what you thought of the episode, or just give us some book recommendations on Twitter, we’d love to hear from you! Caitlin is @CaitlinSchiller and Ben is @bsto.

That excellent music you heard is by Nico Guiang. You can find more of it on Soundcloud (https://soundcloud.com/niceaux) and Facebook (www.facebook.com/niceaux).