Episode description
Nacho works for more than 12 years in Product Management. One of his key takeaways after more than a decade was, that the product strategy is the most undervalued tool to make a product company successful. He decided to structure and share all his knowledge in his recently launched book: Product Direction.
In this episode, the Product Bakers and Nacho make a deep dive into how to define a product strategy and how to communicate and share it with the whole company to get full buy-in.
Table of content:
- 00:30 - Episode summary
- 02:00 - Intro Nacho
- 04:50 - The importance of a product strategy
- 07:20 - Product Leads drive product strategy
- 10:55 - How to start creating a strategy
- 18:10 - The timeframe
- 20:20 - Roadmapping based on strategy
- 22:55 - Roadmapping vs. OKRs
- 28:50 - Communication is key
- 31:20 - Mistakes to avoid
- 34:55 - Measuring strategy & its impact
- 39:30 - The most important things to take care of
Nacho online:
- Linkedin: @juanbassino
- Medium: https://nachobassino.medium.com/
- Podcast: Conversaciones de Producto
- Nacho's book: Product Direction
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