Episode description
I don't care who does the work; I do care that we solve the problem! That was one of the great quotes from Jonathon talking about what content design is and why it's so important to think about it.
In this episode, the Product Bakers and Jonathon discussed how to establish content design in a company and what positive impact it has on the UX and success of a product/business.
Table of content:
- 00:30 - Episode Summary
- 01:40 - Intro Jonathon
- 02:55 - The definition of content design
- 08:25 - Collaborating with product people
- 11:05 - Adding content designers to teams
- 13:10 - Measuring the impact of content design
- 16:00 - The role & responsibilities of a CD
- 19:15 - Desing principles
- 25:25 - When and how to hire a CD (team)
- 33:15 - Dealing with languages & internationalization
- 35:10 - Branding & Marketing
- 41:05 - The future of content design
Follow Jonathon:
- Linkedin: @jcolman
- Twitter: @jcolman
- Intercom product & design principles: https://www.intercom.com/blog/intercom-product-principles
- How Jonathon maximized the impact of content design at Intercom
- Intercom's design team site and job levels for product and content designers
- Are you being clear or clever?
- A guide to narrative design
- Kristina Halvorson, Erika Hall, and Mike Monteiro talking about content
- Books on content design: Content Design, Strategic Writing for UX, Writing is Designing
- Events for content design: Design & Content, Button, Information Architecture Conference
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🌍 Website: https://www.product-bakery.com/