![#72 Defining a Data-Driven Product Strategy - Konrad Heimpel, VP Product & Data @Getsafe - podcast episode cover](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/7484370/7484370-1605208798462-bb932ae945049.jpg)
Episode description
The whole insurance space is very slow. At least it used to be! Konrad Heipmel's mission @Getsafe is to disrupt the insurance market. As VP of Data & Product, he shared with the Product Bakers how they focus on data to build a product that fits the market needs and solves the customer pain points.
Table of content:
- 00:30 - Episode Intro
- 02:20 - Intro of Konrad & the insurance space
- 07:00 - The biggest challenges of the industry
- 10:40 - Working with product principles
- 13:45 - How to scale up domains & teams
- 16:15 - The relevance of data
- 18:15 - Establishing a data mindset & culture
- 21:10 - Data-driven product strategy
- 25:15 - Data as a foundation to form teams & squads
- 29:25 - Entrepreneurial decision vs. data-based decisions
Links & connect with Konrad:
- Linkedin: @konradheimpel
- PMF Survey: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit
- Getsafe Jobs: https://www.hellogetsafe.com/career
- Getsafe tech blog: https://medium.com/hellogetsafe
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