Episode description
Being a computer scientist was too boring for Henning. Once he saw Photoshop the first time he fell in love not only with the tool. He quickly started expressing his ideas on the screen and started working as a freelancer until one of his clients got acquired by the entrepreneur Stephan Schambach.
The omnichannel retail platform NewStore was born and he started as a Product Designer. These days Henning is leading the Design Team and everything related to user research, experience, and product planning. He shares deep and detailed insights about projects with NewStore's clients and how they build a B2B retail product that has touchpoints to end customers.
Table of content:
- 0:30 - Intro Henning
- 3:55 - Definition of Omni-Channel & NewStore
- 9:20 - Product development in B2B (real-world project examples)
- 14:45 - Developing modern point of sale & checkout features
- 18:25 - Translating customer feedback into design & user experience
- 20:55 - Challenges with quantitative feedback in B2B (e.g. Google Analytics)
- 22:40 - Organizational customer feedback funnel
- 24:55 - Design as a service
- 30:55 - Early design involvement for the win
- 38:20 - Design collaboration with Product Managers
- 43:55 - When & how to say “no” to customer requests
- 52:55 - Henning’s key takeaways about design thinking in B2B enterprise
- 55:31 - Debrief Christian & Alex
Connect with Henning:
- Linkedin: @henning-witzel
- Twitter: @Henning_Witzel
- Website: https://www.henning-witzel.de/
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