Episode description
This is the first case study where the Product Bakers made a deep-dive into a real-world project with Product Lead Mathias Kluge. Mathias shared how he and his team identified churn reasons and the process of finding solutions.
Besides reducing churn by over 40%, Mathias faced also many challenges and made a lot of learnings which are shares in this episode.
Table of content:
- 00:30 - Intro Mathias Kluge (Matze)
- 03:05 - From Product Design to Product Management
- 03:55 - When to start looking at churn
- 06:35 - Defining, gathering, and analyzing data
- 11:25 - Creating hypothesis with your team
- 15:15 - Best practices to analyze churn
- 17:50 - Defining success metrics & KPIs
- 23:30 - Preparing the backlog & the solution
- 24:45 - Prioritizing & negotiating
- 30:05 - Collaborating with Designers
- 37:35 - Explaining problems not solutions
- 38:55 - Mathias’ key learnings
- 41:30 - Debrief Alex & Christian
Mathias online:
- Linkedin: @matkluge
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