![#131 Why Strategic Expansions Fail: Researching the (Blue) Oceans - podcast episode cover](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/7484370/7484370-1694200988476-7d1fe988f0e13.jpg)
Episode description
Even though we started talking about Jira and project management we've ended up on a crucial topic: Expanding product lines vertically and horizontally. We discussed the specific example of "True Fruits" a smoothie producer and some of their new products failed.
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