![How commercial and digital are evolving in sports with Zarah Al-Kudcy - podcast episode cover](https://static.libsyn.com/p/assets/2/c/e/4/2ce4d89b4a85a678/SGP_Promo_Square_Zarah_Al-Kudcy.png)
Episode description
On this week's episode, Sean chats with Zarah Al-Kudcy, Commercial Partnerships at Formula 1. Sean and Zarah chat about her career in sports working in Athletics, Rugby, Cricket and how the F1 sponsors are integrating digital and continue to push the envelope with event activations. Full show notes