Episode description
Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.
Brian and Lianna’s conversation was recorded on December 13th, 2023.
- (00:00) - How Lianna Patch Reinvented Her Copywriting Business
- (01:48) - The evolution of Pubchline copy
- (07:02) - Lianna's main client base
- (08:26) - How to be an ideal client
- (11:03) - How Lianna structures her business
- (15:44) - Offering productized services
- (19:02) - ..And larger projects?
- (20:06) - 2024's roadmap
- (24:05) - Moving from consulting to "passive" revenue