Episode description
Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders.
Brian and Justin’s conversation was recorded on November 10th, 2023.
- (00:00) - From Founder to Coaching Founders with Justin Ferriman
- (01:26) - Justin's coaching story
- (03:09) - The Know/Like/Trust list
- (04:13) - Ideation to execution
- (05:38) - How Justin is structuring his coaching offerings
- (11:58) - Keeping room for growth
- (13:35) - Justin on marketing his coaching business
- (15:31) - Being active in a community > Hard sell
- (18:20) - Using quality content to build trust