![171 Use a Stand-Up Comedy Technique to Sell More - podcast episode cover](https://static.libsyn.com/p/assets/f/6/2/e/f62ec3fc1ae48ab7/Art_Sobczaks_1.jpg)
Episode description
One technique that comics use to get laughs is the "callback."
It's referring back to something specific that got a laugh earlier.
You'll hear how it's used, and how you can use it in several parts of sales conversations to connect more effectively, persuade, and close.