227 A Template for Responding to "What's this in Reference to?" - podcast episode cover

227 A Template for Responding to "What's this in Reference to?"

Apr 08, 202210 minEp 227Transcript available on Metacast
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Episode description

Most salespeople get the question, "What's this in reference to?" from assistants, or others who protect the time of the boss.

The response either gets you screened out, or in.

Here's a simple template you can use to create a response that piques curiousity, stirs emotion, and gets you in.