Episode description
On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.
Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.
In this episode, you’ll learn:
- How to build a moat around your brand
- Paired’s growth stack & favorite data collection tools
- Tips for allocating ad spending & measuring advertising campaigns
- Why Bill Gates sent Gessica a cease and desist letter
Links & Resources
- Albert
- Taboola
- Runtastic
- Fivetran
- Amplitude
- RevenueCat
- Snowflake
- Looker
- Phiture’s Mobile Growth Nightmares podcast
- Sub Club Podcast episode 39: 8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth
Gessica’s Links
- Get Paired
- Current job openings at Paired
- Follow Paired on Instagram
- Follow Gessica on Twitter
- Gessica is on Instagram
- Gessica’s LinkedIn page
Follow us on Twitter: