Episode description
Interest in houseplants has exploded in recent years. But what causes floral trends, and prices, to grow? Zachary Crockett sows a few seeds.
- SOURCES:
- Justin Hancock, director of research and development at Costa Farms.
- Brian Williams, co-owner of Brian's Botanicals.
- Sarah Williams, co-owner Brian's Botanicals.
- RESOURCES:
- "Bidding Wars and $1,000 Succulents: The Wild World of Rare Houseplants," by Hannah Holland (The Washington Post, 2023).
- "Houseplants Boomed During the Pandemic. Gen Z and Millennials Say the Popularity Is Here to Stay," by Lucia Starbuck (KUNR, 2022).
- "The Most Iconic Houseplant Trends Through the Decades," by Wretched Flowers (Architectural Digest, 2021).
- "Meet the Plantfluencers," by Penelope Green (The New York Times, 2018).