Episode description

Join Ashto and Jonesy in the latest podcast episode as they discuss the game-changing book, The Challenger Sale. Written by Brent Adamson and Matthew Dixon, this book challenges traditional sales approaches by introducing a new selling methodology that has transformed the world of sales.

In this episode, Ashto and Jonesy explore the key concepts of The Challenger Sale and how it has revolutionized the way salespeople interact with customers. They delve into the five profiles of successful salespeople and explain how adopting the Challenger mindset can help salespeople become more effective and close more deals.

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