Episode description

In the latest episode of View from the Bus, Bob sits down with Neil Salyards, Senior Associate at Procopio Law and an expert in intellectual property. Neil specializes in trademark and copyright protection, helping businesses safeguard their brands from day one.

Together, Bob and Neil break down why IP protection should be a top priority for new companies, sharing real-world stories of brand protection in action. Whether you're launching a startup or looking to strengthen your existing business, this episode is packed with valuable insights on securing your brand’s future.

View from the Bus is proudly sponsored by ⁠Procopio⁠—thank you for supporting a stronger, more protected business community!