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Episode description
Shifting Career Altitudes: Insights from a CPO’s Journey Leading in Nearly Every Function | Anneka Gupta (Rubrik, ex-LiveRamp)
In Depth
Oct 10, 2024
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1 hr 10 min
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Transcript available on
Metacast
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Episode description
Anneka Gupta is the Chief Product Officer at Rubrik, a cloud management and data security company with a US$6B market cap. Before Rubrik, Anneka spent 11 years leading various teams at LiveRamp, including product, go-to-market, and operations. In today’s episode, we discuss: How LiveRamp went from $30M to $200M ARR in 3 years Anneka’s jack-of-all-trades career Why specialist hires can backfire When leaders should get in the weeds One area every PM can improve in Rubrik’s approach to building product Much more – Referenced: Acxiom:
https://www.acxiom.com/
Acxiom’s acquisition of LiveRamp:
https://tinyurl.com/2shm83de
Amazon:
https://www.amazon.com/
Auren Hoffman:
https://www.linkedin.com/in/auren/
Dentsu:
https://www.dentsu.com/
Dentsu’s acquisition of Merkle:
https://tinyurl.com/yvxe6fws
James Arra:
https://www.linkedin.com/in/james-arra-a43a06/
LiveRamp:
https://liveramp.com/
Merkle:
https://www.merkle.com/
Rubrik:
https://www.rubrik.com/
Slack:
https://www.slack.com/
Travis May:
https://www.linkedin.com/in/stmay/
– Where to find Anneka Gupta: LinkedIn:
https://www.linkedin.com/in/annekagupta/
Twitter/X:
https://x.com/annekagupta
– Where to find Brett Berson: LinkedIn:
https://www.linkedin.com/in/brett-berson-9986094/
Twitter/X:
https://twitter.com/brettberson
– Where to find First Round Capital: Website:
https://firstround.com/
First Round Review:
https://review.firstround.com/
Twitter/X:
https://twitter.com/firstround
YouTube:
https://www.youtube.com/@FirstRoundCapital
This podcast on all platforms:
https://review.firstround.com/podcast
– Timestamps: (00:00) Introduction (02:11) Inside LiveRamp’s unique growth journey (12:18) Anneka’s first PM role (14:20) Leading LiveRamp’s marketing function (16:17) Why the best product doesn’t win (21:06) Crafting products for different personas (24:53) Transitioning Acxiom’s customers to LiveRamp (33:54) Why Acxiom chose to buy not build (36:40) Anneka's leap to GM and product leader (38:22) How 17 diverse roles shaped Anneka’s CPO approach (40:54) The hidden career growth hack (43:15) Where domain experience is overrated (50:33) Mastering the art of altitude shifting (53:54) PMs should undergo the same training as sales reps (59:37) Strategies for selling to new personas (62:40) Lessons from Anneka’s mistake at LiveRamp (67:56) Who had an outsized impact on Anneka
Shifting Career Altitudes: Insights from a CPO’s Journey Leading in Nearly Every Function | Anneka Gupta (Rubrik, ex-LiveRamp) | In Depth podcast - Listen or read transcript on Metacast
