Episode description

Michael Tich is the Co-founder of HomeRoom, a home-sharing app that connects users to roommates, social opportunities, and a host of tech-enabled property management tools. Mike previously led marketing and data science teams at Airbnb where he managed between $50-100M in annual digital marketing spend. After the pandemic led to Airbnb shutting down its marketing team in early 2020, Mike quickly found himself at HomeRoom. As CMO, he has helped the early stage company secure $500,000 in funding, whilst growing from 20 to 100 rental properties.

We chat about:

• How to build out MMMs
• Marketing Analytics
• Starting a Co-living property

Previous Episode with Johnny Wolff https://www.reimastermind.net/episode/co-living-real-estate-investing-with-johnny-wolff-259

Website: https://livehomeroom.com/

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