Episode description
Episode description
William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stories.
Starting out on his family farm in Suffolk, through to studying law, qualifying as a barrister, moving into investment banking then completing an MBA in France, he surprisingly found himself ‘rather unemployable’.
Discovering this, he went full circle, back to his roots in working with food and joined the team at New Covent Garden Soup Company when they were still in their infancy. Building the brand up to a supermarket mainstay, his next mission was to make organic chocolate irresistibly appealing at the pioneering British fair-trade brand, Green & Black's.
Amongst the plethora of roles he holds, he serves as an investor and consultant to a variety of emerging brands as well as chairman of Cawston Press, the British soft drink brand. In this conversation, Micah and William chat through what William sees as key to his success, how he approaches leadership and valuable insights for small brands seeking funding from investors.
One thing is for sure, William has a knack for building great brands on the foundations of great products. Join us for this episode where long-time colleagues William and Micah discuss the excitement of launching first-of-their-kind brands defining the industry standards to follow.
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Follow William:
https://www.grosvenor.com/about-us/our-people-2e99a4c93c49100fe0bb82bdea5d432a/william-kendall
Brands Mentioned
New Covent Garden Soup Company - https://www.newcoventgardensoup.com/
Green & Black’s - https://www.greenandblacks.co.uk/
Cawston Press - https://cawstonpress.com/
Purdy and Figg - https://purdyandfigg.com/
The Greyhound - https://www.greyhoundpettistree.co.uk/
The Suffolk - https://the-suffolk.co.uk/restaurant/
The Canteen - https://www.oldhospitalhub.co.uk/canteen
Pinch - https://eatpinch.com/