Episode description

Mark Palmer has an incredibly impressive CV in food & beverage, heading up the marketing teams at Burger King, Pret, Green & Black’s and now Cawston Press. His journey through the food and beverage industry is a masterclass in adaptability and innovation. From his tenure at the globally renowned quick-service café, Pret A Manger, to founding the UK's fastest-growing ambient juice brand, Cawston Press, and now as an investor nurturing start-up concepts, Mark has accumulated a wealth of wisdom along the way. 🌟 

Having experienced the industry from both sides of the table—supplier and consumer—Mark offers invaluable insights. At the helm of Pret, he learned the art of agility and innovation, understanding that small tweaks can lead to seismic shifts. Mark also emphasises the critical importance of truly knowing your consumer and how their lifestyles dictate their interaction with your brand, providing a roadmap for adaptation to better meet their needs. 🛋️ 

Unsurprisingly, Mark knows a thing or two about leadership. As a seasoned marketing director for various brands, he's also built teams for the companies he's founded. His leadership philosophy centres on empowering individuals to shine, leveraging their expertise, and allowing them the freedom to excel in their roles. He believes in the strength of a well-rounded team, emphasizing collaboration over the myth of a one-person show. 💼💡 

Now, as an investor, Mark sits through countless pitches from hopeful start-ups. In this episode, we dive into what it takes to convince him to invest and how to persuade an investor that your venture has the potential to be the next success story. Mark's insights into the world of investment are a must-listen for aspiring entrepreneurs. 💰🚀



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Links Mentioned:
Brands Mentioned 

United Biscuits (Hula Hoops, Skips, McCoys) - http://www.unitedbiscuitsfoods.com/ 

Burger King - https://www.burgerking.co.uk/

LA Brewery - https://labrewery.co.uk/

Forest Feast - https://forestfeast.com/

Pret a Manger - https://www.pret.co.uk/en-GB

Guinness - https://www.guinness.com/en-gb

Bold Beans - https://boldbeanco.com/

Lego - https://www.lego.com/en-gb?age-gate=grown_up

Baileys - https://www.baileys.com/en-gb/

This sh*t will never sell - David Gluckman - https://www.thatshitwillneversell.com/book.html

David Gluckman LinkedIn - https://www.linkedin.com/in/englishauthor/?originalSubdomain=uk