Episode description

This episode is an interview with Pritesh Mody. As the founder of Europe's leading pre-batch and bottled cocktail company, World of Zing, and a regular presenter on Channel 4's Sunday Brunch, Pritesh is renowned as one of the UK’s leading drinks experts.

Pritesh launched World of Zing in 2014 to bring exciting moments of mixology and cocktail innovation to a wider audience. The Zing team is now responsible for designing and producing cocktails for some of UK’s most famous venues, including The Langham Hotel, The Belmond British Pullman, Bill's and Curzon Cinemas.

Many people will be familiar with seeing Pritesh on C4's Sunday Brunch, where he is a regular guest presenter and drinks expert, with a real passion for introducing people to new and exciting  flavours.

In this episode, Pritesh and Micah talk about how Pritesh became drinks expert, his approach to innovation, the future of the 'low and no alcohol' trend, and the importance of 'conscious consumption'.

www.worldofzing.com/
www.instagram.com/worldofzing/

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