Episode description
This episode is an interview with Jo Fairley, one of the UK's leading female entrepreneurs, most famously known as the Co-Founder of the premium chocolate brand, Green & Blacks.
In this episode, Brandt interviews Jo on the early days of Green & Black’s, the role that innovation played in the business, how to grow a premium brand in a recession, and Jo’s top 5 tips for entrepreneurs starting a new brand in 2022.
Here are some links for the content mentioned in this episode:
Jo's website - https://www.josephinefairley.com/
Green & Black's website - https://www.greenandblacks.co.uk/
The Perfume Society - https://perfumesociety.org/
3 star vegetarian restaurant, L'Arpège - https://www.alain-passard.com/en/
Conversations of Inspiration podcast - https://holly.co/podcast/
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