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This episode is an interview with Jo Fairley, one of the UK's leading female entrepreneurs, most famously known as the Co-Founder of the premium chocolate brand, Green & Blacks.

In this episode, Brandt interviews Jo on the early days of Green & Black’s, the role that innovation played in the business, how to grow a premium brand in a recession, and Jo’s top 5 tips for entrepreneurs starting a new brand in 2022.

Here are some links for the content mentioned in this episode:

Jo's website - https://www.josephinefairley.com/
Green & Black's website - https://www.greenandblacks.co.uk/
The Perfume Society - https://perfumesociety.org/
3 star vegetarian restaurant, L'Arpège - https://www.alain-passard.com/en/
Conversations of Inspiration podcast - https://holly.co/podcast/

If you enjoy this episode, please consider subscribing.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Follow Brandt and Micah:

https://www.linkedin.com/in/brandt-maybury/

https://www.linked

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Episode description

How GREEN & BLACK's Became the first ORGANIC & FAIRTRADE chocolate | EP:3 Brand New Taste

Episode description