Episode description

Product positioning will make or break your startup. Go toe-to-toe with multinational trillion-dollar behemoths and the likelihood of success is minute. Restructure your approach to target a different group and you could one-day be the industry-leader yourselves.

Researched ways on how to develop your product position and still feel stuck? Don’t fret! Yaniv and Chris are back this week with a super special guest - April Dunford, author of “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it” and podcast host “Positioning with April Dunford”.

Sit back and get ready to take some notes as April, Chris and Yaniv break down product positioning for startup. Along the way she shares the concept of positioning baggage, the three styles of product positioning from her book, why product market fit is not a useful thing for startups - just a vibe created by VC, discuss examples of Salesforce and Snowflake and share snippets from Jack Trout’s Positioning the Battle for Your Mind and Peter Thiel’s Zero to One.

There is so much to learn from this episode we highly recommend listening to it twice!

Episode Links

• Order April’s book “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy It, Love it”: https://www.amazon.com.au/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/ 

• Checkout April’s website: https://www.aprildunford.com/

• Listen to April’s podcast “Positioning with April Dunford”: https://www.positioning.show/

• Follow April on Linkedin: https://www.linkedin.com/in/aprildunford/ 

• Follow April on Twitter: @aprildunford

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Key links

• The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/ 

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Learn more about Chris and Yaniv

• Work 1:1 with Chris: http://chrissaad.com/advisory/ 

• Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ 

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/