Episode description

One in ten American families own a Recreational Vehicle, and yet, the RV industry hasn’t seen meaningful innovation in decades, due in part to extreme consolidation and lack of competition. Despite this, 300-500,000 RVs are sold in the US every year, 90% of which are towable. 

Towing an RV can seriously affect the fuel economy of your car. Drivers can expect their gas mileage to decrease about 1-2% for every 100 pounds they tow. The average weight of a large travel trailer is about 6,700 pounds, which means a driver can expect between a 49-74% decrease in gas mileage. 

This means more stops, more money spent on gas, and more emissions.

On top of that, most RVs use propane to fuel generators, which in turn power appliances or amenities, making what should be a peaceful experience outdoors noisier, and the cost of an RV trip even higher, both for a family’s wallet, and for the planet. If you drive an electric car, towing a RV means an extreme reduction in range and therefore an increase in charging stops, which is a challenge for people adventuring in areas without charging infrastructure. 

As the US races towards electrification, more and more people are opting to buy hybrid or electric vehicles. But, for the one in 10 American families that own an RV and may be looking for a better, or even electric, RV experience, they are in serious need of options. 

So, in order to electrify the RV industry, and bring automotive electrification to a new segment, we need a solution that is lightweight, super aerodynamic, and above all, fun. And that is exactly what Toby Kraus, and the team at Lightship, are building. 

Sponsors

Watt It Takes is brought to you by Microsoft.

The $1 Billion Microsoft Climate Innovation Fund is investing in innovative technologies that have the potential for meaningful, measurable climate impact by 2030. To date, Microsoft has allocated more than $700M into a global portfolio of over 50 investments including sustainable solutions in energy, industrial, and natural systems. Visit https://www.microsoft.com/en-us/corporate-responsibility/ to learn more about Microsoft’s progress toward their impact commitments. 

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