The 7 Steps to Creating a Relevant Website
Step 1 - Ask Questions, then shut up and Listen
Step 2 - Create tangible goals that are measurable.
Step 3 - Determine the most important pages then direct traffic to them.
Step 4 - Use effective copy and content
Step 5 - Ensure measurable results (conversion through engagement))
Step 6 - Design for visual appeal, ease of use, and functionality
Step 7 - Start the marketing cycle to drive traffic to your site
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The 7 Steps to Creating a Relevant Web Site | The Nonprofit Exchange: Leadership Tools & Strategies podcast - Listen or read transcript on Metacast
