Stop selling ice to eskimos! Give sponsors what they really need! | The Nonprofit Exchange: Leadership Tools & Strategies podcast - Listen or read transcript on Metacast
Stop selling ice to eskimos! Give sponsors what they really need!
Stop selling ice to Eskimos! Give sponsors what they really need!
Let me show you how to increase event profits by turning your experiential event photography from an expense to be paid into an asset to be sold! If your EEP (that tired Photo Booth in the back) isn't a vibrant, vital front-line asset that showcases your guests, highlights your sponsors, and expands your social reach while generating additional income for your non-profit, you are doing it WRONG! Let me expand your ideas concerning EEP's and how to identify best practices for your events.
Randy Long is the owner of The Pix Squad, a professional event photography company specializing in corporate gatherings, golf outings, and charity galas. The Pix Squad’s Mobile Pix Cart has turned golf photography upside down and is welcomed by PGA, LPGA, and PGA Canada tournaments as well as hundreds of local tournaments. The Mobile Pix Cart led The Pix Squad to work with 24 pro sports figures such as Von Miller, Ron Jaworski, Patrick Williams and Darren Waller, further bolstering their fundraising galas and events coast to coast, creating a measurable increase in philanthropic donations through the heightened level of entertainment they provide. With a degree in theatre and extensive event management experience, Randy and his Squad leveraged that experience to produce jaw-dropping photo experiences to increase sponsorship income and extend social reach. Randy was first a small-town newspaper reporter/photographer who translated his experience into opportunity when he took a side gig as a mall Santa to pay for his family's holiday spending. Frustrated with the experience, Randy created Santa Magic (shopping center Santa/Easter Photo) and later The Pix Squad. Huge corporate clients like Microsoft, United Way, Bell Bank, and Great Clips, have also used The Pix Squad to increase brand awareness, corporate goodwill, or employee engagement at their events. One of Randy’s proudest accomplishments as a business owner is his Squad Members who often get job offers from Pix Squad clients due to their enthusiasm and work ethic.
More information at - https://thepixsquad.com
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