Outreach Strategies and Donor Communication
Jun 15, 2021•59 min•Transcript available on Metacast Episode description
Outreach Strategies and Donor Communication with Communication Specialist, David Wachs
Handwritten communication is one of the most underutilized forms of donor outreach. It has 3 times the open rate than standard open rates and nearly 23X the response rates.
A serial entrepreneur, David Wach‘s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way brands and people connect.
Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012.
David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post, and many more.
Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest-growing companies. David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.
For more information, go to: https://www.handwrytten.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
