Effective Brand Strategies for Nonprofits
It’s more important than ever to be able to stand out from the crowd, distinguish your organization, and be meaningful to your audiences. Understanding the relevance of your brand and how your organization meshes with people’s values and world perspective and meets people’s needs is crucial in today’s world.
Howard Levy is a brand strategist, award-winning creative director, marketing, and fundraising expert with a 30-year track record of helping organizations revitalize their brands, engage their audiences, and raise more money.
Notes: Nonprofit branding expert Howard Levy has helped hundreds of organizations overcome their inertia, wake up their brands, and reach a higher level of success. Recognizing the need for nonprofits to tell their stories more effectively to drive awareness, he founded one of the first marketing agencies focused specifically on the needs of the nonprofit sector 30 years ago. As President of Red Rooster Group, he’s partnered with organizations across a range of causes, revitalizing their brands to remain relevant. He has helped nonprofits to update their missions to meet the moment, change their names without losing their history, reframe their stories to expand nationally or internationally, and create cohesive visual identities to connect fractured chapters.
More at - https://redroostergroup.com
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Effective Brand Strategies for Nonprofits | The Nonprofit Exchange: Leadership Tools & Strategies podcast - Listen or read transcript on Metacast
