Episode description

Most spend all their money on gated content, but it’s solid product marketing messaging that helps people understand how the product works and how it solves a buyer's problems. Join Jonathan Bland, the Co-Founder of Omni Lab, and Justine Wares, the Senior Product Marketing Manager at UserGems as they dive into everything from the role product marketing has, to common misconceptions people have about it, to how you can organize product marketing messaging and create successful campaigns on various platforms – from LinkedIn to TikTok.