Episode description

Many marketing teams still apply credit based on last touch attribution. So, what? Times are changing and it’s time to change our mentality when it comes to attribution too. Join Jonathan Bland, the Co-Founder of Omni Lab, and Emir Atli, the Co-Founder of HockeyStack, for a discussion about how attribution is changing. Learn why attribution is no longer solely about ROI and is more about the customer journey. Get their take on self-reporting attribution, dive into the different metrics you can use to evaluate the buyer journey, and learn how you can begin attributing deals to more than just the last touch.