Episode description

Customers sell better than your inhouse sales and marketing teams. Yes, you read that right. Customers are your biggest asset when it comes to sales and marketing. Join Jonathan Bland, the Co-Founder of Omni Lab, and Lilly Alberz, the Head of Global Marketing at Assignar, as they discuss why customer interviews are so important. Why do you need a face-to-face with your customers? What kinds of questions should you ask them? What should you do with the data you collect? Tune in and listen to how Jonathan and Lily approach customers and what they think we can learn from them.