Episode description

How do you create amazing ad creative? Join Jonathan Bland, the Co-Founder of Omni Lab, and Colin White, the Head of Demand Gen at Clearbit, as they break down Clearbit’s creative strategy. They’ll discuss the different types of creative you can use on Facebook and LinkedIn, what ad formats work well on social media, how you can evaluate if your creative is driving strong engagement, and why so many SaaS companies use blue as their primary color.