In 2017 Bill Shufelt was desperate. He’d quit his job at a hedge fund to start a business that sounded absolutely nuts: a non-alcoholic beer that people would actually want to drink. WSJ’s Ben Cohen uncovers how Shufelt’s idea has led to one of the fastest-growing movements in the beer industry.
Further Listening:
-Canned or Homemade? America’s Biggest Cranberry Company Wins Either Way
Further Reading:
-The Hottest Beer in America Doesn’t Have Alcohol
-Bud Light Missed Out on the Super Bowl Party
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Who Wants Non-Alcoholic Beer? Everyone, Apparently. | The Journal. podcast - Listen or read transcript on Metacast
