Who Wants Non-Alcoholic Beer? Everyone, Apparently.
Mar 05, 2024•19 min•Transcript available on Metacast Episode description
In 2017 Bill Shufelt was desperate. He’d quit his job at a hedge fund to start a business that sounded absolutely nuts: a non-alcoholic beer that people would actually want to drink. WSJ’s Ben Cohen uncovers how Shufelt’s idea has led to one of the fastest-growing movements in the beer industry.
Further Listening:
-Canned or Homemade? America’s Biggest Cranberry Company Wins Either Way
Further Reading:
-The Hottest Beer in America Doesn’t Have Alcohol
-Bud Light Missed Out on the Super Bowl Party
Learn more about your ad choices. Visit megaphone.fm/adchoices
