Arielle Charnas is a fashion blogger turned influencer with over 1 million Instagram followers. In 2020, she launched her clothing brand Something Navy with about $10 million from investors. She hoped to turn it into a $100 million venture. That’s not what happened. WSJ’s Chavie Lieber and Sara O’Brien report on a cautionary tale for influencer brands.
Further Reading:
- Investors Poured Millions Into Her Fashion Brand. Then It All Fell Apart.
- Her Brand Had $100 Million Ambitions. Now It’s Being Sold in a Fire Sale.
Further Listening:
- Shein Took Over Fast Fashion. Then Came the Backlash.
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