Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them.
Further Reading:
- Teen Girls Are Spending Big. She Tells Them What to Buy.
- Why Tweens Are Obsessed With This $110 Sweatsuit
Further Listening:
- How the Stanley Cup Became the Internet's Favorite Water Bottle
- Teens Are Falling Victim to AI Fake Nudes
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Rise of the Tween Shopper | The Journal. podcast - Listen or read transcript on Metacast
