A LIV Executive on Upending the Business of Golf
Aug 24, 2022•21 min•Transcript available on Metacast Episode description
The goal of LIV is to disrupt golf as fans know it. Funded by Saudi Arabia’s sovereign wealth fund, LIV has proposed new game formats and offered players hundreds of millions of dollars - leading to a major rift with the PGA Tour. We talk with LIV’s Chief Operating Officer, Atul Khosla, about the controversy that surrounds it and its vision for the future of golf.
Further Reading:
-Threatened by LIV Golf, the PGA Tour Launches Major Overhauls
Further Listening:-The Saudi Money Splitting Golf
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