The Missteps That Led Nike Off Course - podcast episode cover

The Missteps That Led Nike Off Course

Oct 03, 202420 minTranscript available on Metacast
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Episode description

Under CEO John Donahoe, Nike pulled away from retailers and ramped up production of its classic sneaker lines. Now sales have plummeted, the company has lost market share to competitors and Donahoe is stepping down. WSJ's Inti Pacheco discusses what went wrong. Further Reading: -Nike CEO John Donahoe Stepping Down After Rocky Tenure  -How Nike Missed the Boom in Running Culture  -Nike Reverses Course as Innovation Stalls and Rivals Gain Ground  Further Listening: -Nike’s Sneaky Sneaker Thieves  -How Allbirds Lost Its Footing  Learn more about your ad choices. Visit megaphone.fm/adchoices