60: B2B sales: When is the best time to talk to C-level executives in the buying process? - podcast episode cover

60: B2B sales: When is the best time to talk to C-level executives in the buying process?

Jan 29, 202011 minTranscript available on Metacast
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Episode description

Ever get frustrated about not getting access to the senior decision-maker or economic buyer during your sales cycle?  Read and Bistritz explain all and when best to engage with them in their book Selling to the C-suite

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