Episode description

Are you struggling to increase your ASP and conversion rates? Does your sales team lack a unified approach to handling prospect questions? Are you eager to scale your ARR significantly in 2025?

In this conversation, we discuss:
👉 How Cyber Donut achieved significant ARR growth from 2023 to 2024.
👉 The importance of value-based selling over feature-based selling, and techniques to implement it.
👉 Strategic plans for increasing Average Selling Price (ASP) and conversion rates heading into 2025.

Andrew Monaghan, the host of the Cybersecurity Go-To-Market Podcast, discusses insights and strategies for Cyber Donut from his expertise in the cybersecurity sales domain.

Summary
Join Andrew Monaghan as he breaks down how Cyber Donut plans to hit $10 million ARR in 2025, the critical sales strategies for boosting ASP, and key improvements needed for conversion rates. Whether you’re facing challenges in sales execution or looking for actionable insights, this episode offers a comprehensive game plan. Don’t miss it! Listen now to drive your sales and revenue growth faster.

Links and Resources
Andrew Monaghan on LinkedIn
Unstoppable DO
Book time with Andrew Monaghan

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