Episode description

Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential?

**In this conversation, we discuss:**
👉 The underestimated power of personal branding in sales success.
👉 Making the most out of trade shows without blowing the budget.
👉 Leveraging intent data efficiently to align sales and marketing.

**About our guest:**
Gianna Whitver is a thought leader in cybersecurity marketing, co-founder of the Cybersecurity Marketing Society, and host of the "Breaking Through in Cybersecurity Marketing" podcast on the Cyberwire network. With the remarkable growth in her Slack community and successfully bridging the gap from real estate to cybersecurity marketing, Gianna offers a unique perspective on brand building and revenue generation strategies.

**Summary:**
Join us as we discuss the strategic role of branding, the powerful use of intent data, and the dynamic approaches for trade show success with Gianna Whitver. Her insights promise valuable takeaways for enhancing your cybersecurity sales and marketing efforts. Tune in now and transform these strategies into revenue!

**Connect with Gianna:**
- Gianna's LinkedIn
- Cybersecurity Marketing Society


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