Episode description

Sarah Brekelmans shares her journey from working in the car rental industry to founding her own recruitment agency, Brightly. She discusses the frustrations with technology in remote recording, her passion for marketing, and the importance of taking risks on high potential hires. The conversation explores the challenges and misalignment in evaluating and hiring marketers. It emphasizes the importance of finding the right marketing leader and understanding their strengths and areas that need support.

Chapters
(12:55) Background and Early Career
(19:23) Favorite Pizza and Album
(24:16) Transition to Recruitment
(29:00) Realization and Shift to Sales
(34:33) Taking Risks on High Potential Hires
(37:48) Niche Recruitment in Marketing
(40:24) Misalignment in Evaluating Marketers
(44:17) Finding the Right Marketing Leader
(46:51) Hiring Challenges for Founders and CEOs
(49:18) Identifying Strengths and Outsourcing
(53:14) Evaluating Marketing Leaders
(56:06) Changing Landscape of Hiring
(59:24) Pressure Testing the Hiring Manager
(01:02:30) Brightly's Focus and Expertise