Episode description

Mark Levy is a keynote speaker, advisor, author, and the Owner of Levy Innovation, a positioning and branding firm that helps organizations and thought leaders differentiate themselves from the crowd. Over the last 20-plus years, his notable clients include Simon Sinek, a head of a division of two White House administrations, a head of the strategy unit for Harvard Business School, and a speaker to the United Nations.

Mark is the author of five books, including Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content. In addition to his primary career, he is also a magician, with popular shows performed in Manhattan and Carnegie Hall.

The sad truth is that amazing companies and organizations are not always successful. Marketing, presentation, reputation, and networking are all crucial for growth. This is all easier said than done but can be boiled down to one essential point: differentiation.

Mark Levy has centered his brand and his consultancy around differentiation. He has worked with world-renowned businesses and public figures to create narratives that separate them from the crowds. His format has been proven effective, and now he offers that same valuable framework to you.

In this episode of Next Wave Leadership, Dov Pollack has an informative interview with Mark Levy on the topic of differentiation. They discuss his approach to coaching, how to stand out from the competition, and how to capture what Mark calls Your Big Sexy Idea. They also go through the importance of honesty and how Mark’s background in magic influences his work with his clients.