Episode description

Erin Hatzikostas is the Founder and CEO of b Authentic inc, where she teaches people and companies how to use authenticity as a strategic advantage. Previously, she was CEO and President of PayFlex, leading a massive financial and cultural turnaround. She worked with Aetna for nearly two decades, honing her leadership and helping others find their own leading voices.

In addition to b Authentic inc, Erin is a board member for Orbit and is the co-host of b Cause Work Doesn't Have to Suck, a podcast especially designed for Gen X women who are fed up with corporate life.

Each successful leader in the business space has a story to tell and hard-won wisdom to share. The common theme among many of the greatest stories is authenticity. These noteworthy figures have found their personal version of passion, authority, and helpfulness that got them to where they are today. 

Erin Hatzikostas had two distinct stages in her career that formed her authentic leadership style. She not only turned around and led a company back on track to success, but now she coaches and leads others to do the same. This is her story about the power of authenticity.

In this episode of Next Wave Leadership, Dov Pollack sits down with Erin Hatzikostas, the Founder and CEO of b Authentic inc, to discuss her life and career and the lessons earned throughout. They talk about her time at Aetna, how she led the company toward a cultural and financial rebound, and how she found her authentic self. They also touch on what she is doing now through b Authentic inc.