Episode description

Benji Baer is the Chief Marketing Officer at CBRE, a global leader in commercial real estate services. She is a senior executive with extensive experience in brand strategy, strategic marketing, and business planning. Benji’s previous positions have spanned  J.P. Morgan, Legg Mason, and AllianceBernstein. Over her long career, she has become a globally-recognized marketing innovator focused on driving transformation in complex business environments.

Some people appear to be natural-born leaders, and others struggle in leadership positions. What characteristics, values, and attitudes make for an influential leader?

Benji Baer’s upbringing and the core values she was taught led her to where she is today. With over three decades of experience in senior-level and executive positions, she’s established herself as a transformative, innovative leader in the business world. Her focus as the Chief Marketing Officer has allowed Benji to use her unique leadership abilities to stimulate a growth strategy for CBRE in three central areas: company profile, profit, and pride. Using her experiences in large, complex business environments, she brings teams together and breaks down traditional silos to cultivate new business growth opportunities. As a marketing pioneer, there are many takeaways and lessons we can learn through Benji’s career trajectory.

In this episode of Next Wave Leadership, Dov Pollack talks with Benji Baer, the Chief Marketing Officer at CBRE, to discuss leadership and how she views life. They break down her upbringing and some of the essential lessons she learned. They also talk about empathy, building the right team, how to foster a culture of trust, and what the future holds for Benji’s career.